Liquid Asset Partners Acquires Skip Barber Racing School
Liquid Asset Partners to Acquire Skip Barber Racing School
New York, NY – Skip Barber Racing School has received U.S. Bankruptcy Court approval in New York to sell all their assets and intellectual property to Liquid Asset Partners. The school is one of the largest racing institutions in the world. It has a 40+ year history providing racing instruction, defensive and high-performance driving classes, amateur and professional racing championships, and corporate entertainment experiences. Their list of Alumni includes top racers, business professionals, and world famous actors.
While most of the physical assets will be sold in a three month liquidation sale starting August 29, the iconic brand is available for outright purchase offers or potentially for licensing to regional race schools or tracks that want to grow their race programs. Liquid Asset Partners utilizes a unique approach to Intellectual Property and values the enormous brand recognition of the Skip Barber Racing School. Other schools and race tracks with instructional programs could add quality and demand to their race programs from the Skip Barber Racing School association.
A three-month liquidation sale will be held in Braselton, GA starting August 29. The sale will include hundreds of race cars and high-performance engines, transmissions, and components for Barber formula race cars, Mazda Miata, Porsche 911, Mustang GT, semi-trailers, trucks, fleet equipment, race equipment, memorabilia, and historical vehicles.
“Skip Barber Racing School has built a great track record for over 40 years as the leading race and performance driving school. We feel honored to have this opportunity and are starting to talk to different parties about options for its future,” said Bill Melvin, owner of Liquid Asset Partners. “The demand for Skip Barber Racing School training is very high, and it’s amazing how most men know the Skip Barber Racing School as the best of the best. It just needs the right structure for it to grow for another 40+ years. Licensing to numerous tracks could be an option. Adding the Skip Barber Racing School to any track curriculum would be a huge draw for any local race community, or a national player may emerge to acquire the brand for a national program already in place.”
Press contacts or interested parties should contact Liquid Asset Partners at 616-719-5917 to discuss.
About Skip Barber Racing School:
Since 1975, Skip Barber Racing School, based outside Atlanta, GA, has operated a fully integrated system of racing schools, driving schools, racing championships, corporate events and special projects across North America. The organization delivers a combination of high quality instruction, equipment, facilities, and memorable experiences. Their history includes associations & ventures with Mazda, Dodge, Porsche, Ford, and more. Some of their best know alumni include Michael Andretti, Danica Patrick, Juan Pablo-Montoya, Bill Elliot, Jeff Gordon, Kyle Petty, Al Pacino, Charlie Sheen, Jerry Seinfeld and more.
About Liquid Asset Partners:
Since 1974, Liquid Asset Partners, based in Grand Rapids, MI, is an acquisition and disposition leader in motorsports, retail and wholesale industries across North America. Liquid Asset Partners specializes in creative ways to assist companies in unlocking value from underperforming assets. Some notable projects include Erik Buell Racing (motorcycles), BarcLounger, Circuit City, the Indian Motorcycle Company, and more.
Liquidation Sale Starting Date: August 29, 2017 @ 11:00am EST
Location: Braselton, GA
** A second Skip Barber location will begin September 12, 2017 in Gainesville, GA, 20 minutes from the Braselton location **
Contact: Liquid Asset Partners; 616-719-5917
**Parties interested in Intellectual Property, acquisition or licensing, please contact Liquid Assets at 616-719-5917**
Call Liquid Asset Partners at 616-719-5917 for more information.